CA04 - Product Advertising

Using photography as your main focus, you need to create a street poster, promoting a product. The background photograph must be of a Gågaten at night (a walking street or pedestrian zone in your city. If you live in a small town, you can use a street with a few shopfronts).

The poster should consist of: a photo of a Gågaten, slogan, logo, a product photographed in a studio (This is to be presented as if it were a product from one of the street shops). You can add any other graphic elements you wish to add. It needs to be an A2.

The aim of the exercise is to get a grip on photography and how to use your camera creatively, as well as experiment with lighting. It is important to think about what works together to create the right atmosphere and message using model/view/lighting etc.

The Poster

The style in the street poster conveys a classic and elegant expression with a sense of luxury that suits the product to be advertised. The style is highlighted by the photo combination of the product and the background.

The text in the poster has been given a luxurious expression using various sans-serif fonts in gold, although often luxury products use serif fonts.

The color choice gold that I used for the logo and text was picked from the pictures, where there were blue tones and gold along with golden brown tones. The gold heel together with gold in the logo and text reinforces the sophisticated expression. I also have a variant with the use of white in text and logo, which gives the poster some more contrast between the text and the street- and product image.

I designed the logo with the two GGs in Good Girl, inspired by Coco Chanel and Gucci. Put the two Gs together, one mirrored where I used a heart as a base. Simple graphic shapes where the two G’s become a heart. A small space between the letters clearly visualizes the meaning of the logo.

The format/size of the poster is A2 portrait.

Pedestrian zone, Altea, Spain: